Reed diffusers are one of the latest additions to the American fragrance market. They have long been a favorite of the Europeans and are a wonderful no flame, no soot, no fuss way of adding fragrance to your home and your space. The reeds absorb the fragrance from the oil in the bottle and diffuse it into the air. These are a clean, eye-catching and attractive alternative to a candle that looks artistic and has a zen-like feel. They are as effective a centerpiece as they are an air freshener and makes a unique, one-of-a-kind gift. The fragrance is always intense and you'll never have to worry about whether you blew out the burning candle!